|This is what the final straw looks like.|
Some of the new flyer rules must be for flamers, because that's the sound of the new Death from the Skies supplement (which is available as of today exclusively through the Games Workshop website) burning bridges at several independent retail stores.
Here's an open letter from Pat Fuge, CEO of the Gnome Games retail chain in Wisconsin:
"Dear Games Workshop. You have made it less than desirable to sell your games and allow our place space to be used for your exclusive sales to the customers we take care of. For that reason all content in your new Aerial Combat Book is banned for all of our events. The book will not be allowed in our stores and is considered contraband.
GW players if you want to trade in your armies for store credit for Warmachine we have an opportunity for you. Please email email@example.com for details."
Gary Ray of Black Diamond Games posted a similar sentiment on his blog:
"Trade in your current edition Warhammer 40K or Warhammer Fantasy rulebook and you take 40% off a starter box or rulebook for Warmachine or Hordes. We've done this with role-playing before, notably D&D and Pathfinder, so we know there are likely a bunch of rulebooks gathering dust and the need for excuses to start a new game. Let this be your excuse."
Additionally, as of this posting several other independent retailers have pledged to ban the use of Death from the Skies in their stores. The supplement represents a tipping point in the strained relationship between independent retailers and Games Workshop, which released several exclusive products through their official website recently, cutting out independent retailers and driving consumers directly to Games Workshop for their hobby fix.